Hawai’i Tourism Authority Highlights
“E ke hoa o ke ahe lau makani, halihali ʻala o kuʻu ʻāina.”
The chorus of Ahe Lau Makani, a composition by Queen Liliʻuokalani states: “We, fair one, together, shall enjoy such moments while murmuring wind sweeps over my fatherland.” Ahe Lau Makani was believed to be written in 1868 at Hamohamo, the Queen’s home in Waikīkī. It speaks of the breeze that brushed over the land and warmed her heart as well as the sweet fragrance that brought her joy – a connection perhaps to her principal home there, Paoakalani or “the royal perfume.” A more plainly written piece of the Queen’s complex repertoire, its simplicity seems so fitting as a reflection of the true beauty of Waikīkī at its core where royalty once enjoyed themselves on land and at sea with the simple pleasures in life. Today we honor this place by ensuring these stories continue to bring life to the names of the land and its history, and remind us to Mālama Kuʻu Home — care for our beloved home.
In honor of Queen Liliʻuokalani, whose birthday was September 2, 1838.
HAWAIIAN CULTURE
Did You Know?
In April 1887, prior to the Bayonet Constitution, then Princess Liliʻuokalani and her husband John Dominis joined her brother King Kalākaua and his wife Queen Kapiʻolani in attending the Golden Jubilee of Queen Victoria in London. During this trip, Princess Liliʻuokalani and Queen Kapiʻolani were greeted with much affection by Queen Victoria at Buckingham Palace. Earlier this year on June 2, Queen Elizabeth’s Platinum Jubilee was celebrated at ʻIolani Palace, commemorating her 70th year on the throne. The late Queen Elizabeth II was the great-great-granddaughter of Queen Victoria. Ke aloha pumehana i nā ʻohana aliʻi — sending warm aloha to our royal families.
HTA Talks Mālama Ku‘u Home on “Talk Story”
Earlier this month, HTA Chief Brand Officer Kalani Ka‘anā‘anā appeared on Hawai‘i News Now’s “Talk Story” program to share information with host McKenna Maduli about HTA’s Mālama Ku‘u Home mission, which focuses on a new, regenerative model of tourism aiming to improve the community’s quality of life. With that, it is important to involve our community in the work that HTA does. You can view Kalani’s segment and the rest of the Mālama Ku‘u Home series to learn more.
HTUSA Partners with Hawai‘i TV Broadcasters to Increase Resident Awareness of Regenerative Tourism Efforts
Hawai‘i Tourism USA (HTUSA) partnered with Hawai‘i broadcast TV outlets KHON2 and Hawai‘i News Now, on behalf of HTA, to produce paid media programming segments to reach its communities where they are and share with them HTA’s Mālama Ku‘u Home shift toward regenerative tourism and ways in which tourism-generated dollars directly impact and benefit Hawai‘i’s communities. The segments also share examples of destination management efforts currently being championed by HTA and its partners.
Segments aired throughout September on local programs “Talk Story,” “HI Now,” “Take2,” and “Living808,” and featured statewide community leaders and nonprofits doing the amazing work that they do daily. In addition, HTA’s digital and social media outlets are sharing with residents Mālama Hawai‘i and Kuleana Hawai‘i Travel Tips messaging already being targeted to and viewed by visitors while in Hawai‘i.
