Hawai‘i Visitor Statistics Released for July 2019

• Island of Hawai‘i: Visitor spending grew (9.1 percent to $219.4 million) in July supported by
growth in visitor days (+7.4%) and higher daily spending (+1.5% to $179 per person). Arrivals
increased (+13.7% to 175,031) with growth in visitors from Japan (+16.5%), U.S. West (+16.4%)
and U.S. East (+10.5%) offsetting fewer visitors from Canada (-24.6%). The average daily
census grew 7.4 percent to 39,483 visitors in July.
In the first seven months of 2019, both visitor spending (-8.8% to $1.38 billion) and visitor arrivals
(-2.4% to 1,058,377) declined versus last year.

HONOLULU – Visitors to the Hawaiian Islands spent a total of $1.70 billion in July 2019, an
increase of 2.4 percent compared to July 2018, according to preliminary statistics released today
by the Hawai‘i Tourism Authority (HTA). Hawai‘i Island continues to show positive signs as it
recovers from last year’s downturn in visitors due to the eruption at Kīlauea volcano.
Tourism dollars from the Transient Accommodations Tax (TAT) helped to fund numerous
community events and initiatives across the state in July, including the 49th Annual ‘Ukulele
Festival Hawai‘i, Koloa Plantation Days on Kaua‘i, Prince Lot Hula Festival, and the 60th Hawaiian
International Billfish Tournament on the island of Hawai‘i.
In July, visitor spending increased from U.S. West (+6.6% to $678.1 million) and U.S. East (+12.4%
to $510.8 million) but declined from Japan (-16.5% to $172.2 million), Canada (-9.3% to $50.2
million) and All Other International Markets (-6.2% to $291.2 million) compared to a year ago.
On a statewide level, average daily visitor spending was down (-2.7% to $190 per person) in July
year-over-year. Visitors from U.S. East spent more per day (+5.3% to $217 per person), while
visitors from U.S. West (-0.8% to $166), Japan (-5.0% to $232), Canada (-1.5% to $158) and All
Other International Markets (-15.5% to $198) spent less.
Total visitor arrivals rose 6.2 percent to 997,872 visitors in July with all arrivals via air travel. No outof-state cruise ships visited Hawai‘i during July. Total visitor days1
increased 5.2 percent. The
statewide average daily census2
, or the number of visitors on any given day in July, was 289,236, up
5.2 percent from last year.
Visitor arrivals by air service increased in July from U.S. West (+11.4% to 467,944), U.S. East
(+8.8% to 242,182) and All Other International Markets (+4.1% to 135,521) but declined from Japan
(-9.3% to 125,215) and Canada (-1.9% to 27,010) compared to July 2018.
Among the four larger islands, visitor spending on O‘ahu declined (-1.2% to $764.6 million) in July
due to lower daily spending (-7.6%), which offset growth in visitor arrivals (+6.3% to 601,683). Visitor
spending on Maui grew (+4.3% to $502.4 million) with daily spending (+2.1%) and visitor arrivals also
increasing (+4.8% to 309,134). The island of Hawai‘i recorded increases in visitor spending (+9.1%
to $219.4 million), daily spending (+1.5%) and visitor arrivals (+13.7% to 175,031). This was also the
case for Kaua‘i with growth in visitor spending (+3.3% to $201.1 million), daily spending (+0.5%) and
visitor arrivals (+2.3% to 140,834).
A total of 1,254,165 trans-Pacific air seats serviced the Hawaiian Islands in July, up 4.2 percent
from a year ago. Growth in air seats from U.S. East (+13.8%) and U.S. West (+7.8%) offset
decreases from Canada (-11.1%), Other Asia (-10.9%) and Japan (-7.7%). Seat capacity from
Oceania (+0.2%) was comparable to July 2018.

1 Aggregate number of days stayed by all visitors.
2 Average daily census is the average number of visitors present on a single day.
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Year-to-Date 2019
Year-to-date through July, total visitor spending dropped 1.3 percent to $10.59 billion. Visitor
spending increased from U.S. West (+3.3% to $4.12 billion) and U.S. East (+1.0% to $2.91 billion),
but declined from Japan (-4.9% to $1.22 billion), Canada (-2.3% to $686.1 million) and All Other
International Markets (-12.3% to $1.62 billion).
Statewide average daily spending by visitors decreased to $195 per person (-3.3%) due to lower
spending by visitors from most markets.
Year-to-date, total visitor arrivals increased (+4.5% to 6,189,395) versus last year supported by
growth in arrivals from air service (+4.4% to 6,112,923) and cruise ships (+14.6% to 76,472).
Visitor by air grew from U.S. West (+9.8% to 2,730,547), U.S. East (+4.4% to 1,413,268) and
Canada (+1.4% to 337,258) offsetting fewer visitors from Japan (-0.8% to 877,908) and All Other
International Markets (-5.6% to 753,942). Total visitor days rose 2.0 percent compared to the first
seven months of 2018.
O‘ahu recorded year-to-date increases in visitor spending (+1.3% to $4.82 billion) and visitor arrivals
(+4.9% to 3,649,367), but daily spending was down (-3.4%) compared to the first seven months of
2018. On Maui, visitor spending decreased slightly (-0.9% to $3.11 billion) due to lower daily
spending (-3.1%), which offset growth in visitor arrivals (+4.1% to 1,831,177). The island of Hawai‘i
reported declines in visitor spending (-8.8% to $1.38 billion), daily spending (-4.9%) and visitor
arrivals (-2.4% to 1,058,377). Kaua‘i also saw decreases in visitor spending (-4.3% to $1.16 billion),
daily spending (-2.3%) and visitor arrivals (-1.1% to 827,070).
Other Highlights:
• U.S. West: In July, visitor arrivals from the Mountain region increased 13.5 percent year-overyear, with growth in visitors from Nevada (+22.5%), Utah (+15.6%), Colorado (+10.4%) and
Arizona (+9.5%). Arrivals from the Pacific region rose 11.1 percent with more visitors from
California (+11.5%), Washington (+9.8%) and Oregon (+8.8%).
Year-to-date through July, visitor arrivals rose from the Pacific (+10.6%) and Mountain (+9.1%)
regions versus the same period last year. Daily visitor spending dropped to $174 per person
(-2.2%) as a result of decreases in lodging, transportation, and entertainment and recreation
expenses, while spending on shopping, food and beverage was similar to last year.
• U.S. East: In July, visitor arrivals increased from all regions highlighted by growth from the two
largest regions, East North Central (+6.8%) and South Atlantic (+4.1%), versus a year ago.
Year-to-date through July, visitor arrivals increased from every region. Daily visitor spending
declined slightly to $211 per person (-0.7%) largely due to lower transportation expenses.
• Japan: Year-to-date through July, average daily visitor spending decreased to $238 per person
(-2.6%) primarily due to lower lodging, transportation and shopping expenses.
• Canada: Year-to-date through July, average daily visitor spending declined to $166 per person
(-1.3%) due to lower lodging and shopping expenses.
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Highlights from All Other Markets:
• Australia: Visitor arrivals decreased in July (-3.1% to 27,797) and through the first seven months
of 2019 (-6.4% to 171,433) versus a year ago.
• New Zealand: Visitor arrivals dropped in July (-14.6% to 9,349) and through the first seven
months of 2019 (-16.0% to 40,849).
• China: Visitor arrivals declined in July (-26.3% to 8,403) and through the first seven months of
2019 (-27.2% to 67,481).
• Korea: Visitor arrivals increased in July (+6.8% to 19,108), but declined year-to-date (-14.1% to
120,989).
• Taiwan: Visitor arrivals increased in both July (+77.3% to 2,549) and through the first seven
months of 2019 (+61.6% to 16,883).
• Europe: Visitor arrivals from the United Kingdom, France, Germany, Italy and Switzerland
decreased in July (-7.0% to 16,084) and through the first seven months of 2019 (-6.9% to
72,423).
• Latin America: Visitor arrivals from Mexico, Brazil and Argentina declined in both July (-4.7% to
2,935) and through the first seven months of 2019 (-8.8% to 15,432).
Island Highlights:
• O‘ahu: Visitor spending decreased (-1.2% to $764.6 million) in July year-over-year. Total visitor
days increased (+7.0%), but daily spending declined (-7.6% to $179 per person). Arrivals grew
6.3 percent to 601,683 visitors with growth from U.S. West (+15.1%) and U.S. East (+11.9%)
offsetting fewer visitors from Canada (-9.4%) and Japan (-8.7%). The average daily census grew
7.0 percent to 137,905 visitors in July.
Through July 2019, both visitor spending (+1.3% to $4.82 billion) and arrivals (+4.9% to
3,649,367) increased compared to a year ago.
• Maui: Visitor spending increased (+4.3% to $502.4 million) compared to July 2018. Visitor days
rose 2.2 percent and daily spending was higher (+2.1% to $212 per person) than a year ago.
Visitor arrivals were up (+4.8% to 309,134) with more travelers from U.S. East (+9.7%) and U.S.
West (+6.1%) offsetting fewer visitors from Japan (-23.2%) and Canada (-4.5%). The average
daily census increased 2.2 percent to 76,589 visitors in July.
Through July 2019, visitor spending dropped slightly (-0.9% to $3.11 billion) due to lower daily
spending, which offset growth in visitor arrivals (+4.1% to 1,831,177).
• Island of Hawai‘i: Visitor spending grew (9.1 percent to $219.4 million) in July supported by
growth in visitor days (+7.4%) and higher daily spending (+1.5% to $179 per person). Arrivals
increased (+13.7% to 175,031) with growth in visitors from Japan (+16.5%), U.S. West (+16.4%)
and U.S. East (+10.5%) offsetting fewer visitors from Canada (-24.6%). The average daily
census grew 7.4 percent to 39,483 visitors in July.
In the first seven months of 2019, both visitor spending (-8.8% to $1.38 billion) and visitor arrivals
(-2.4% to 1,058,377) declined versus last year.
August 29, 2019 (19-18)
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• Kaua‘i: Visitor spending increased (+3.3% to $201.1 million) compared to July 2018, boosted by
growth in visitor days (+2.8%). Daily spending of $193 per person (+0.5%) was similar to a year
ago. Visitor arrivals were up (+2.3% to 140,834) year-over-year, as more travelers from U.S.
West (+4.7%) and U.S. East (+1.5%) offset fewer visitors from Japan (-47.3%) and Canada
(-22.9%). The average daily census rose 2.8 percent to 33,588 visitors in July.
Through July 2019, both visitor spending (-4.3% to $1.16 billion) and visitor arrivals (-1.1% to
827,070) declined compared to the same period last year.