Hawaii Tourism Authority spent ‘exorbitant’ amounts marketing to visitors as lockdowns dropped demand
It cost the Hawaii Tourism Authority more than $381 in marketing dollars for every visitor from Japan who came to the isles in November.
Think that was a bad return on investment? It was actually worse in April when the complete collapse of Hawaii tourism resulted in HTA spending roughly $15,614 on marketing for every visitor from Japan who flew into the state.
Japan is just one example of how the constantly fluctuating travel demand to Hawaii and changing COVID-19 restrictions have made it difficult for HTA, the state’s lead marketing agency, to optimize its investment in marketing.
https://www.staradvertiser.com/2021/01/17/hawaii-news/hta-spent-exorbitant-amounts-marketing-to-hawaii-visitors-as-lockdowns-dropped-demand/
