Hawai‘i Island Destination Management Action Plan Phase 1 Report

The Hawai‘i Island Destination Management Action Plan (DMAP) was approved by the Hawai‘i Tourism Authority’s (HTA) Board in February 2021 and made available to the public on April 1, 2021. The DMAP is a community-based plan, divided into three,

year-long phases. There are 10 high-level actions with 36 sub-actions in Phase 1. This report highlights the collective initiatives in Phase 1.

HTA works in partnership with the County of Hawai‘i’s Department of Research and Development, and the Island of Hawai‘i Visitors Bureau (IHVB). HTA also provided funds to the Hawai‘i Visitors and Convention Bureau/IHVB to hire a Destination Manager to assist HTA in implementing the DMAP. The Destination Manager came on board in December 2021. In addition, HTA continues to coordinate and collaborate with other state agencies, such as the Department of Land and Natural Resources, as well as nonprofits and businesses.


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