State Tourism Officials Visit Kauai To Pitch Progress: ‘We’re Not Your Grandfather’s HTA’ 8 Tourism, historically subject to little restraint, faces growing controls. But stressed-out residents say it’s not enough.
Officials from Hawaii’s top travel marketing agency visited Kauai this week, some for the first time since the coronavirus pandemic hit, to report strides in addressing the torrent of tourism on the Garden Isle.
There’s been a burst of investment in Hawaiian cultural programs. The county is developing a shuttle system to reduce rental car reliance by offering visitors a way to travel between the airport, hotels, beaches and attractions. A series of videos produced by the Hawaii Tourism Authority aims to teach visitors how to respect and care for Kauai’s environmentally and culturally fragile resources.
“We’re not your grandfather’s HTA,” said HTA Chief Brand Officer Kalani Ka’ana’ana.
