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The State of Hawai‘i’s Department of Business, Economic Development & Tourism (DBEDT) released its January 2023 visitor statistics report today.
Visitor spending continued to increase in January 2023, contributing $1.89 billion to the state compared to $1.40 billion (+35.0%) in January 2022 and $1.62 billion (+17.2%) in January 2019.
Hawai‘i’s visitor industry and the state’s economic recovery continued to be driven primarily by increased spending among visitors from the U.S. West and U.S. East, followed by the steady recovery of our key international visitor markets. Total visitor spending from Canada in January 2023 nearly approached January 2019 levels, while total spending from the Japan market continued to improve.
We measure our performance at the Hawaiʻi Tourism Authority by resident sentiment, visitor satisfaction, per-person-per-day visitor spending, and total visitor spending. These four indicators, adopted in our 2020-2025 Strategic Plan, represent a balance between tourism’s economic benefits and its impacts on local communities.
All four of our key performance indicators are trending in a good direction, all while visitor arrivals were down 3.2 percent in January 2023 compared to January 2019.
As global travel is rebalanced and restored in the years ahead, it’s imperative that we maintain our proactive presence and communication in our key markets to amplify our statewide message of mālama Hawai‘i for the well-being of our community.
For more information on the January 2023 visitor statistics, visit www.hawaiitourismauthority.org/research/monthly-visitor-statistics/. |
