Hāmākua Sugar Days Festival Parade & Fair — October 4 in Honokaʻa
Hāmākua Sugar Days Festival Parade & Fair — October 4 in Honokaʻa
Parade, fair, live music, cultural exhibits, and community celebration
HONOKAʻA, Hawaiʻi, — The Honokaʻa Heritage Center is proud to announce the Hāmākua Sugar Days Festival on Saturday, October 4, a full day of community celebration honoring Hāmākua’s rich heritage.
The day begins with a Parade at 10:00 a.m. through historic Honokaʻa town, followed by the Festival Fair at Honokaʻa Park, running until 7:00 p.m.
This year’s Festival Fair will highlight cultural booths and exhibits where families can learn about Hāmākua’s diverse heritage, explore local history, and connect with the stories of the people who built the community. Visitors can enjoy hands-on demonstrations, storytelling, and educational displays that bring the past to life while celebrating the heritage that makes Hāmākua unique.
At the heart of the celebration is the Main Stage, alive with music and performances all day long. From the moment the parade ends until the evening hours, the stage will showcase a dynamic lineup of local entertainers, dancers, and musicians — keeping the energy high and the celebration vibrant.
Festival fun continues with a POG activity, Historic Honokaʻa Town scavenger hunt, Mutt Contest, bounce houses, keiki games, educational booths, a wide variety of vendors and food booths, and a lively Beer Garden for adult attendees. Free shuttles will run throughout town, making it easy for attendees to enjoy every part of the event.
“Sugar Days is a festival for everyone,” said Nicole Garcia, Director of the Honokaʻa Heritage Center. “The stage will be alive with music, and our cultural booths and exhibits will give people the chance to learn, connect, and celebrate the rich heritage that shapes Hāmākua.”
Event Highlights
- Parade at 10:00 a.m. through historic Honokaʻa town
- Festival Fair at Honokaʻa Park, 10:30 a.m.–7:00 p.m.
- Main Stage entertainment: live music, hula, and performances all day
- Cultural booths and exhibits showcasing Hāmākua’s rich heritage
- Beer Garden (21+, beverages available for purchase)
- Free shuttles around town to festival sites
- POG activity and scavenger hunt
- Mutt Contest for our furry friends
- Bounce houses, keiki games, and family activities
- Vendors and educational booths with food, goods, and community resources
- Free admission for all
Mahalo to Our Generous Sponsors
Sugar Legacy Sponsors
Ama OluKai Foundation • CMU & Associates, Inc.
Sugar Harvester Sponsor
Central Pacific Bank
Sugar Cane Sponsors
Hawaiian Airlines • HFS Federal Credit Union • HPM Building Supply • Honokaʻa Hospital and Skilled Nursing
Sugar Planter Sponsors
Kuwaye Trucking • Canada-France-Hawaiʻi Telescope • Hawaiʻi Community Federal Credit Union • Big Island Candies • Hawaiʻi Johns • Loʻihi Studios
Community Partners
County of Hawaiʻi • Hāmākua-Kohala Health • Honokaʻa Public House • Waiākea Hawaiian Volcanic Water
Admission & Details
The Hāmākua Sugar Days Festival is free and open to the public, with food, beverage, and vendor items available for purchase. For schedules, vendor lists, and updates, visit hamakuasugardays.org or follow the Honokaʻa Heritage Center on social media [@honokaaheritagecenter].
About the Honokaʻa Heritage Center
The Honokaʻa Heritage Center, operated by the North Hawaiʻi Heritage Foundation, preserves and shares the diverse stories of Hāmākua through exhibits, oral histories, community programs, and school partnerships. The Center serves as a gathering place for learning and cultural exchange while safeguarding archival collections for future generations. Learn more at honokaaheritagecenter.org.
