Hawai‘i Visitor Statistics Released for the First Half of 2019 (FULL REPORT)

Hawai‘i Visitor Statistics Released for the First Half of 2019
HONOLULU – Visitors to the Hawaiian Islands spent a total of $8.88 billion in the first half of 2019,
a decrease of 2.0 percent compared to the same period in 2018, according to preliminary statistics
released today by the Hawai‘i Tourism Authority (HTA). In the month of June, total visitor spending
was up 2.8 percent compared to a year ago.
Tourism dollars from the Transient Accommodations Tax (TAT) helped to fund dozens of community
events and initiatives statewide during the first half of 2019, including the Honolulu Festival, Pan
Pacific Festival, various King Kamehameha Celebration events, and the LEI (Leadership,
Exploration, and Inspiration) Program, which encourages Hawai‘i high school students to pursue
careers in travel and hospitality.
Total visitor spending during the first half of 2019 increased from U.S. West (+2.7% to $3.45 billion),
but declined from U.S. East (-1.2% to $2.40 billion), Japan (-2.7% to $1.05 billion), Canada (-1.7% to
$635.9 million) and All Other International Markets (-13.6% to $1.33 billion) compared to a year ago.
On a statewide level, average daily spending decreased to $196 per person (-3.4%) due to lower
spending by visitors from U.S. West (-2.4% to $176 per person), U.S. East (-1.9% to $209 per
person), Japan (-2.2% to $239 per person), Canada (-1.3% to $167 per person) and from All Other
International Markets (-6.7% to $229 per person). The decline was largely due to decreases in
lodging and transportation expenses.
Total visitor arrivals increased 4.2 percent to 5,191,523 in the first half of 2019, supported by growth
in arrivals from air service (+4.0% to 5,115,051) and cruise ships (+15.9% to 76,472). Visitor arrivals
by air increased from U.S. West (+9.5% to 2,262,603), U.S. East (+3.6% to 1,171,086), Canada
(+1.7% to 310,248) and Japan (+0.8% to 752,693), but declined from All Other International Markets
(-7.5% to 618,421). Total visitor days1
increased 1.4 percent. The average daily census2
, or number
of visitors on any given day was 250,991, up 1.4 percent compared to a year ago.
Among the four larger islands, O‘ahu recorded increases in both visitor spending (+1.8% to $4.05
billion) and visitor arrivals (+4.6% to 3,047,683) in the first half of 2019 compared to the same period
from a year ago. On Maui, visitor spending decreased (-1.8% to $2.61 billion), while visitor arrivals
grew (+4.0% to 1,522,043). The island of Hawai‘i reported declines in both visitor spending (-11.5%
to $1.16 billion) and visitor arrivals (-5.1% to 883,346). Kaua‘i also saw decreases in both visitor
spending (-5.7% to $961.9 million) and visitor arrivals (-1.7% to 686,236).
June 2019 Visitor Results
For the month of June, total visitor spending statewide rose 2.8 percent to $1.64 billion compared to
a year ago. Visitor spending increased from U.S. West (+8.8% to $696.2 million) and U.S. East

1 Aggregate number of days stayed by all visitors.
2 Average daily census is the average number of visitors present on a single day.
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(+5.1% to $490.9 million), but declined from Japan (-4.9% to $185.0 million), Canada (-1.9% to $36.0
million) and All Other International Markets (-9.4% to $234.1 million).
On a statewide level, average daily spending in June was $196 per person, similar to a year ago.
Average daily spending increased from U.S. West (+1.8% to $172 per person) and U.S. East (+1.7%
to $211 per person), but declined from Japan (-0.7% to $250 per person), Canada (-3.5% to $159
per person) and from All Other International Markets (-1.4% to $227 per person).
Total visitor arrivals increased 6.1 percent to 951,628 visitors in June year-over-year, comprised of
arrivals from air service (+6.1% to 950,931 visitors) and cruise ships (-38.7% to 697 visitors). Total
visitor days increased 2.6 percent. The average daily census was 279,087, up 2.6 percent compared
to a year ago.
In June, visitor arrivals from air service increased from U.S. West (+11.1% to 454,025), U.S. East
(+7.6% to 238,134) and Canada (+1.8% to 19,239), but declined from Japan (-1.8% to 128,134) and
from All Other International Markets (-4.5% to 111,285) versus a year ago.
For the month of June, Maui recorded increases in both visitor spending (+12.2% to $486.4 million)
and visitor arrivals (+5.7% to 296,427) compared to a year ago. The island of Hawai‘i also
experienced growth in both visitor spending (+4.6% to $203.2 million) and visitor arrivals (+9.3% to
163,712). O‘ahu saw a decline in visitor spending (-2.1% to $744.7 million) despite growth in visitor
arrivals (+4.6% to 568,043). Kaua‘i reported no changes in both visitor spending (-0.1% to $195.0
million) and visitor arrivals (-0.3% to 135,069) compared to a year ago.
A total of 1,182,276 trans-Pacific air seats serviced the Hawaiian Islands in June, up 3.5 percent
from a year ago. Air seat capacity increased from U.S. East (+9.4%) and U.S. West (+8.2%),
offsetting fewer seats from Oceania (-14.4%), Canada (-9.8%), Japan (-7.2%) and Other Asia
Markets (-6.8%).
Other Highlights:
• U.S. West: In the first half of 2019, visitor arrivals increased from the Pacific (+10.4%) and
Mountain (+8.4%) regions. Stays in hotels (+10.5%), timeshares (+4.2%) and condominiums
(+3.3%) increased. More visitors stayed in rental homes (+12.0%) and bed and breakfast
properties (+7.2%) compared to a year ago. Daily visitor spending declined to $176 per person
(-2.4%) as a result of decreases in lodging, transportation, and entertainment and recreation
expenses, while spending on food and beverage and shopping was similar to last year.
In June, growth in visitor arrivals from the Pacific region (+13.0%) was driven by increases from
California (+14.5%), Oregon (+12.5%) and Washington (+4.2%). Arrivals also grew from the
Mountain region (+10.5%), supported by more travelers from Arizona (+13.9%), Utah (+10.6%),
Nevada (+7.5%) and Colorado (+6.1%).
• U.S. East: In the first half of 2019, visitor arrivals increased from most regions except for the Mid
Atlantic (+0.1%) region, which was flat versus a year ago. Stays in hotels (+1.5%) and
condominiums (+1.2%) increased. There was growth in rental home stays (+11.0%), but
timeshare stays (-2.3%) were down compared to a year ago. Daily visitor spending declined to
$209 per person (-1.9%), largely due to decreases in lodging and transportation expenses.
In June, visitor arrivals increased from all regions, highlighted by growth from the two largest
regions, South Atlantic (+7.6%) and East North Central (+6.0%), versus a year ago.
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• Japan: In the first half of 2019, stays in hotels (+0.4%) were comparable to a year ago. More
visitors stayed in timeshares (+6.4%) and with friends and relatives (+5.9%), while fewer visitors
stayed in rental homes (-4.8%) and condominiums (-0.9%). Daily visitor spending declined to
$239 per person (-2.2%), primarily due to lower lodging and transportation expenses.
• Canada: In the first half of 2019, visitor stays in hotels (+0.7%) increased slightly compared to
the same period last year. More visitors stayed with friends and relatives (+7.4%), in rental
homes (+6.7%) and in timeshares (+3.1%), but fewer visitors stayed in condominiums (-4.2%).
Daily visitor spending declined to $167 per person (-1.3%), mainly due to lower lodging
expenses.
Highlights from All Other Markets:
• Australia: Visitor arrivals decreased in both the first half of 2019 (-7.0% to 143,636) and the
month of June (-2.8% to 27,638) versus a year ago. Daily visitor spending was lower (-1.9% to
$265 per person) in the first six months of 2019 compared to a year ago. Spending grew for food
and beverage expenses, but declined for lodging, shopping and transportation.
• New Zealand: Visitor arrivals dropped in both the first half of 2019 (-16.4% to 31,500) and in
June (-34.5% to 6,010).
• China: Visitor arrivals declined in both the first half of 2019 (-27.3% to 59,079) and in June
(-31.1% to 10,979) versus a year ago. Daily visitor spending declined (-5.2% to $328 per person)
in the first six months of 2019 compared to a year ago, due to lower spending on shopping,
lodging, food and beverage, and entertainment and recreation expenses.
• Korea: Visitor arrivals were down in both the first half of 2019 (-17.2% to 101,880) and in June
(-1.7% to 15,877). Daily visitor spending of $277 per person (+0.3%) in the first six months of
2019 was similar to a year ago. Spending increased for shopping and transportation, but declined
for lodging and food and beverage expenses.
• Taiwan: Visitor arrivals increased in both the first half of 2019 (+59.1% to 14,334) and the month
of June (+32.9% to 2,333) versus a year ago.
• Europe: Visitor arrivals from the United Kingdom, France, Germany, Italy and Switzerland
decreased in both the first half of 2019 (-6.8% to 56,338) and in June (-8.0% to 8,835) compared
to a year ago.
• Latin America: Visitor arrivals from Mexico, Brazil and Argentina declined in both the first half of
2019 (-9.8% to 12,497) and in June (-15.1% to 1,416) versus a year ago.
Island Highlights:
• O‘ahu: In the first half of 2019, both visitor spending (+1.8% to $4.05 billion) and arrivals (+4.6%
to 3,047,683) increased compared to a year ago.
Visitor spending decreased (-2.1% to $744.7 million) in June year-over-year. Total visitor days
increased (+3.2%), but daily spending declined (-5.1% to $191 per person). Arrivals rose 4.6
percent to 568,043 visitors, with growth from U.S. West (+10.3%) and U.S. East (+7.8%)
offsetting fewer visitors from Japan (-1.3%) and Canada (-0.8%). The average daily census grew
3.2 percent to 130,116 visitors in June.
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• Maui: In the first half of 2019, visitor spending decreased (-1.8% to $2.61 billion) despite growth
in visitor arrivals (+4.0% to 1,522,043).
Visitor spending increased (+12.2% to $486.4 million) in June compared to a year ago. Total
visitor days rose 2.8 percent and daily spending grew (+9.1% to $213 per person). Visitor arrivals
were up (+5.7% to 296,427) with more travelers from U.S. West (+8.7%), U.S. East (+4.0%) and
Canada (+3.9%) offsetting fewer visitors from Japan (-11.7%). The average daily census
increased 2.8 percent to 76,066 visitors in June.
• Island of Hawai‘i: In the first half of 2019, both visitor spending (-11.5% to $1.16 billion) and
visitor arrivals (-5.1% to 883,346) declined versus last year.
Visitor spending increased 4.6 percent to $203.2 million in June, supported by growth in visitor
days (+3.4%) and higher daily spending (+1.1% to $177 per person). Arrivals rose (+9.3% to
163,712) with growth in visitors from Canada (+47.1%), U.S. West (+16.4%) and U.S. East
(+4.0%) offsetting fewer visitors from Japan (-4.6%). The average daily census grew 3.4 percent
to 38,276 visitors in June.
• Kaua‘i: In the first half of 2019, both visitor spending (-5.7% to $961.9 million) and visitor arrivals
(-1.7% to 686,236) declined compared to the same period last year.
In June, visitor spending was flat (-0.1% to $195.0 million) compared to a year ago. Visitor days
decreased by 1.1 percent, but daily spending (+0.9% to $197 per person) was slightly higher.
Visitor arrivals was flat (-0.3% to 135,069) year-over-year, as more travelers from U.S. West
(+4.9%) offset fewer visitors from Japan (-38.9%), U.S. East (-3.9%) and Canada (-2.4%). The
average daily census declined 1.1 percent to 33,016 visitors in June.
Air Seats to Hawai‘i:
In the first half of 2019, total trans-Pacific air seat capacity statewide increased (+1.9% to
6,750,177 seats) compared to the same period from a year ago, with growth in air seats serving
Kahului (+6.3%), Honolulu (+1.3%) and Līhu‘e (+0.7%). Fewer air seats served Hilo (-28.0%) due
to a reduction in service from Los Angeles. Seat capacity from Kona (-0.7%) dropped slightly.
In June, total air capacity rose to 1,182,276 seats (+3.5%) and was comprised of 1,176,403
scheduled air seats (+4.1%) and 5,873 charter seats (-49.9%). The number of seats serving
Honolulu (+0.3%) was similar to a year ago. There were more air seats to Kahului (+15.4% to
266,126) and Līhu‘e (+6.5% to 90,144), but fewer seats to Kona (-2.1% to 114,157) and Hilo
(-5.6% to 4,700).
• Scheduled air seats from the U.S. West market increased (+8.2%) in June compared to a year
ago. Increased service from Oakland (+68.1%), Sacramento (+46.0%), Denver (+22.4%), San
Jose (+19.2%), Seattle (+11.8%) and San Francisco (+5.8%) offset fewer air seats from Salt
Lake City (-18.3%) and San Diego (-7.7%).
• Scheduled air seats from the U.S. East market rose 9.4 percent in June compared to a year ago.
The addition of service five days per week from Boston (+7,228 seats, started April 2019) and
growth in air seats from Washington, D.C. (+12.1%) and Chicago (+7.7%) offset fewer seats from
Atlanta (-3.0%) and Minneapolis (-2.8%).
• Scheduled air seats from Japan decreased (-7.2%) in June compared to a year ago. A domestic
carrier discontinued service from Fukuoka in May 2019 (-6,800 seats). In addition, there were
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fewer seats from Osaka to Honolulu (-18.2%) as a low-cost carrier ended service and another
international carrier reduced service in May 2019. Seats from Narita increased (+3.0%) with the
launch of A380 service (started May 2019).
• Scheduled air seats from Canada declined (-9.8%) in June compared to a year ago, with fewer
seats from Vancouver.
• Scheduled air seats from Oceania dropped 14.4 percent in June versus the same period last
year. There were fewer seats from Auckland, New Zealand (-36.5%). From the Australia market,
there were fewer seats from Melbourne (-17.8%) and Brisbane (-1.3%), and no growth in seats
from Sydney (-0.2%).
• Scheduled air seats from Other Asia Markets declined 6.8 percent in June year-over-year. There
were more seats from Taipei, Taiwan (+62.5%), but this was offset by seats coming from Beijing,
China (-53.8%) as a carrier discontinued service (effective October 2018). In addition, seats from
Seoul, Korea dropped (-2.8%).
Cruise Ship Visitors:
• In the first half of 2019, a total of 76,472 visitors entered the Hawaiian Islands aboard 37 out-ofstate cruise ships. Some of these ships were larger in capacity than the 37 cruise ships that
carried 66,003 visitors in the first half of 2018. Arrivals from air service by visitors who embarked
on cruise ships in Hawai‘i was comparable (+0.1% to 64,277) to last year. Total cruise visitors
(arrivals by cruise ships and by air to board cruise ships) increased in the first half (+8.1% to
140,749) compared to a year ago.
• The months of June through August are typically a slower period for out-of-state cruise ships
entering Hawai‘i. In June, two cruise ships arrived with 697 visitors. These ships were smaller
than the two ships that carried 1,137 visitors a year ago.
###
Tables of preliminary 2019 visitor characteristic and expenditure statistics including data presented in
the news release; detailed monthly visitor characteristics data tables by visitor market and by island;
fact sheets with visitor statistics and economic data for the State of Hawai‘i and selected visitor
markets; have been posted on the Hawai‘i Tourism Authority website:
https://www.hawaiitourismauthority.org/research/monthly-visitor-statistics/
About the Hawai‘i Tourism Authority
The Hawai‘i Tourism Authority is the State of Hawai‘i agency responsible for strategically managing
its support of the tourism industry. Established in 1998 to support Hawai‘i’s leading industry and
largest employer, HTA continually strives to help ensure tourism’s sustainability and the benefits it
brings to residents and communities statewide.
For more information about HTA, please visit www.hawaiitourismauthorit

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