Hawaii Visitor Statistics Released for the First Three Quarters of 2019

Hawaii Visitor Statistics Released for the First Three Quarters of 2019

HONOLULU – Visitors to the Hawaiian Islands spent a total of $13.35 billion in the first three quarters of 2019, which is relatively similar (-0.1%) to the same period in 2018, according to preliminary statistics released today by the Hawaii Tourism Authority (HTA). Visitor spending includes lodging, interisland airfare, shopping, food, car rental and other expenses while in Hawaii.

Tourism dollars from the Transient Accommodations Tax (TAT) helped to fund dozens of community events statewide during the first three quarters of 2019, including the Honolulu Festival, Pan-Pacific Festival, Korean Festival, Okinawan Festival, Prince Lot Hula Festival, Merrie Monarch Festival, Maui Film Festival, and Koloa Plantation Days.

Total visitor spending during the first three quarters of 2019 increased from U.S. West (+5.3% to $5.18 billion) and U.S. East (+2.5% to $3.60 billion), but declined from Canada (-2.6% to $783.9 million) and All Other International Markets (-13.6% to $2.15 billion) compared to a year ago. Visitor spending from Japan of $1.61 billion was comparable to a year ago.

On a statewide level, average daily visitor spending was down (-2.9% to $195 per person) compared to the first three quarters of 2018. Visitors from U.S. East (+1.2% to $212 per person) and Canada (+0.6% to $167 per person) spent slightly more per day, while visitors from U.S. West (-1.3% to $174 per person), Japan (-2.0% to $235 per person) and All Other International Markets (-11.5% to $218 per person) spent less.

Total visitor arrivals increased 5.5 percent to 7,858,876 in the first three quarters of 2019, supported by growth in arrivals from air service (+5.4% to 7,764,441) and cruise ships (+23.6% to 94,435). Visitor arrivals by air increased from U.S. West (+10.5% to 3,460,697), U.S. East (+4.0% to 1,752,473) and Japan (+3.3% to 1,152,900), but declined from Canada (-1.5% to 387,962) and from All Other International Markets (-3.2% to 1,010,409). Total visitor days¹ increased 2.9 percent. The statewide average daily census², or the number of visitors on any given day was 251,210, up 2.9 percent compared to a year ago.

Among the four larger islands, Oahu recorded increases in visitor spending (+2.1% to $6.18 billion) and visitor arrivals (+5.9% to 4,690,139), but daily spending was down (-3.0%) in the first three quarters of 2019 compared to the same period from a year ago. On Maui, visitor spending increased slightly (+0.8% to $3.85 billion) due to growth in visitor arrivals (+4.7% to 2,321,871) but lower daily spending (-1.9%). The island of Hawaii reported declines in visitor spending (-4.5% to $1.72 billion) and daily spending (-4.1%), but visitor arrivals increased (+1.7% to 1,335,330). Kauai saw decreases in visitor spending (-6.3% to $1.45 billion), daily spending (-3.3%) and visitor arrivals (-1.7% to 1,043,309).

A total of 10,230,151 trans-Pacific air seats serviced the Hawaiian Islands in the first three quarters of 2019, up 2.3 percent from a year ago. Air seat capacity increased from U.S. East (+5.4%), U.S. West (+4.6%) and Canada (+4.0%), offsetting fewer seats from Other Asia Markets (-13.6%), Oceania (-6.0%) and Japan (-1.8%).

September 2019 Visitor Results

For the month of September, total visitor spending statewide declined 3.9 percent to $1.25 billion compared to a year ago. Visitor spending increased from U.S. West (+2.2% to $468.5 million), but declined from U.S. East (-0.8% to $295.4 million), Japan (-2.3% to $188.0 million), Canada (-2.7% to $40.5 million) and All Other International Markets (-18.4% to $243.7 million).

Statewide average daily spending by visitors decreased to $199 per person (-4.9%) in September due to lower spending from most markets except for U.S. East (+5.7%).

Total visitor arrivals increased 3.5 percent to 741,304 visitors in September year-over-year, boosted by growth in arrivals from air service (+2.4% to 723,341 visitors) and cruise ships (+86.5% to 17,963 visitors). Total visitor days increased 1.0 percent. The average daily census was 208,428, up 1.0 percent compared to a year ago.

In September, visitor arrivals from air service increased from U.S. West (+5.5% to 308,921) and Japan (+7.3% to 137,659), but declined from U.S. East (-1.7% to 136,981), Canada (-0.5% to 21,988) and All Other International Markets (-4.9% to 117,790) compared to a year ago.

For the month of September, visitor spending on Oahu declined (-4.8% to $610.1 million) due to lower daily spending (-6.6%), which offset growth in visitor arrivals (+2.3% to 463,963). Visitor spending on Maui rose slightly (+0.7% to $341.1 million) with both daily spending (+2.3%) and visitor arrivals increasing (+0.6% to 212,114). The island of Hawaii saw increases in visitor spending (+2.9% to $146.2 million) and visitor arrivals (+10.4% to 111,809), but lower daily spending (-2.5%). Kauai recorded declines in visitor spending (-17.6% to $128.6 million), daily spending (-11.4%) and visitor arrivals (-6.2% to 94,332).