In March 2020, Hawaii hotels statewide reported substantial declines in revenue per available room (RevPAR), average daily rate (ADR), and occupancy compared to March 2019 as tourism began to be impacted significantly by the COVID-19 pandemic.
According to the Hawaii Hotel Performance Report published by Hawaii Tourism Authority’s (HTA) Research Division, statewide RevPAR decreased to $125 (-44.4%), ADR dipped to $280 (-1.7%), and occupancy fell to 44.5 percent (-34.3 percentage points) (Figure 1) in March.
The report’s findings utilized data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.
In March, Hawaii hotel room revenues statewide declined by 44.9 percent to $207.3 million. Room demand was 43.9 percent lower than the same period last year. Room supply decreased by only 0.8 percent year-over-year. However, a number of properties took rooms out of service at the end of the month in response to the COVID-19 pandemic. This inventory is not reflected in the available room count (Figure 2).
All classes of Hawaii hotel properties statewide reported RevPAR losses in March compared to a year ago. Luxury Class properties earned RevPAR of $219 (-50.2%), with ADR of $573 (-1.9%) and occupancy at 38.3 percent (-37.2 percentage points). Midscale & Economy Class properties earned RevPAR of $93 (-36.3%), with ADR of $173 (-3.9%) and occupancy at 53.8 percent (-27.4 percentage points).
All of Hawaii’s four island counties reported lower RevPAR and occupancy. Maui County hotels led the state overall in RevPAR at $196 (-41.2%), with ADR of $414 (-2.6%) and occupancy at 47.4 percent (-31.1 percentage points) in March. Maui’s luxury resort region of Wailea earned RevPAR of $291 (-49.9%), ADR of $628 (-2.1%), and occupancy at 46.4 percent (-44.3 percentage points).
Oahu hotels reported the lowest March RevPAR among the counties at $94 in March. ADR fell to $218 (-4.8%) and occupancy declined to 42.9 percent (-37.1 percentage points). Waikiki hotels earned $89 (-50.0%) in RevPAR with ADR at $214 (-4.0%) and occupancy of 41.7 percent (-38.3 percentage points).
Hotels on the island of Hawaii earned RevPAR of $126 (-41.4%) in March, with lower occupancy (46.1 percent, -32.7 percentage points) and no change in ADR ($274, +0.0%). Properties on the Kohala Coast reported RevPAR of $181 (-41.2%), with lower occupancy of 44.4 percent (-35.7 percentage points) offsetting ADR growth to $409 (+6.0%).
Kauai hotels earned RevPAR of $135 (-34.2%) in March, with higher ADR ($296, +4.0%) offset by lower occupancy of 45.7 percent (-26.5 percentage points).
