This Kauai Nonprofit Is Trying To Change How People Buy Their Food…Food hubs provide a way for farmers to sell their crops outside of grocery stores.
MOLOAA, Kauai — The area around the Moloaa Irrigation Cooperative’s hilltop water tank, whose surrounding vegetation is controlled by a small herd of aggressive, inquisitive goats, is the new headquarters for Kauai’s newest and perhaps most innovative food hub project.
The new hub, organized by local nonprofit Malama Kauai, is joining a statewide movement that, essentially, abandons the idea that small Hawaii farmers should see selling their products to supermarkets as their most important objective.
Food hubs operate as an interface between farmers and customers, allowing farmers to concentrate on farming and creating a seamless ordering system so consumers can order food online for delivery or availability at central pickup points. It can also facilitate the production of value-added food products like jams and jellies.
