April 20, 2026

Here’s Why These ‘Aggressive’ Cosmetic Merchants Are Under Investigation In Hawaii… Residents and tourists alike complain about high-pressure salespeople who hawk expensive skin care products in Lahaina.

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Scott Wise and his wife Sherry flew to Maui last fall to escape Colorado’s winter. The septuagenarian couple looked forward to spending some relaxing time with their kids and grandkids.

But a stroll down Front Street in Lahaina’s historic district soured the Wises’ vacation bliss when a pair of young shopkeepers confronted them on the sidewalk. The saleswomen beckoned the Wises inside their shop which features an expensive line of cosmetics.

maui locator badgeScott brushed them off. But Sherry, who goes by Sher, got lured in. The bait? A complimentary eye treatment that purported to reverse signs of aging.

“She said ‘I’ll go in and take a look and be right back out.’”

After about 90 minutes Sher reemerged from the shop, La Belle Ame, holding a package. Scott asked her what she had bought. She demurred, saying only “she had gotten something for herself.”

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