Hawaii Tourism Plan Focuses On Marketing, Not Management 0 The Hawaii Tourism Authority’s $35 million tourism marketing and management contract will guide how the state presents itself to U.S. travelers.
In the past two years, amid growing discontent over excessive tourism, the Hawaii Tourism Authority has been trying to reinvent itself from an entity in charge of merely marketing the islands to one seeking also to manage tourism to create a better experience for residents and visitors.
Now, HTA has unveiled a major piece of its plan for implementing its transformation. On Friday, the state agency asked potential bidders to submit proposals for a contract worth up to $35 million.
The request for proposals asks the contractor to do two main things concerning the U.S. market. One of them – to support HTA’s branding and marketing efforts – is nothing new. The other – to support a series of “destination management action plans” created by HTA with community input – seems innovative.
