April 17, 2026

Hawai‘i Island Destination Management Action Plan Summer 2022 Progress Report

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Hawai‘i Island Destination Management Action Plan
Summer 2022 Progress Report
The Hawaiʻi Tourism Authority is providing an update on the progress toward fulfilling Hawai‘i Island’s Destination Management Action Plan (DMAP) from July 1 through September 30, 2022. This update pertains to actions identified for Phase 2 implementation.
There are 40 sub-actions in Phase 2, of which 37 (92%) are in progress.
HTA provides funds to the Hawai‘i Visitors and Convention Bureau(HVCB)/Island of Hawai‘i Visitors Bureau (IHVB) for a Destination Manager to assist HTA in implementing activities that support the DMAP. Mahalo to IHVB, the County of Hawai‘i’s Department of Research & Development, Department of Land and Natural Resources, and National Park Service for their support and partnership in moving the Hawai‘i Island DMAP actions forward. HTA also acknowledges the other state, county and federal agencies, nonprofit organizations, and the visitor industry which have been integral to advancing the DMAP efforts.
Highlights of Hawai‘i Island DMAP Sub-Actions:
  • The Island of Hawaiʻi Visitors Bureau (IHVB) and the County of Hawaiʻi are working to address impacts at Kealakekua Bay and Keaukaha.
  • The Department of Land and Natural Resources (DLNR) and HTA working on Universal Trail Assessment Project with trail signage installation.
  • HTA’s Workforce Needs Assessment was completed in September and showed that Hawaiian language and cultural training is favorable/desired in the tourism industry and that more awareness and resources is needed.
  • Hawai‘i Volcanoes National Park’s ‘Ike Hana No‘eau video series was completed and is available on the park website and shared on Big Island TV, Spectrum, and in-room channels at many resorts.
  • The Kohala Center released ‘Āina Aloha Kahulu‘u, a series of short videos intended to help beachgoers to get to know the bay before they visit.
  • IHVB and the County’s Department of Research & Development formed:
  • Infrastructure Action Team to review 10 County plans ranging from trails to multimodal and bike plans identified to determine priority actions, timeline, and next steps.
  • Vacation Rental Action Team to develop strategies and hold meetings to garner support for a proposed bill to address illegal short-term vacation rentals.

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