Hawaii losing appeal for repeat visitors
While overall satisfaction among Hawaii visitors is high, fewer visitors from North America say they’re “very likely” to return in the next five years, according to the results of a state-commissioned survey.
The latest Visitor Satisfaction and Activity Survey ranks the cost of a trip to Hawaii as the top reason cited among visitors from the U.S. West, U.S. East and Canada who say they are not very likely to return in the next five years.
The desire to go someplace new as well as the perception that Hawaii was too expensive and a poor value were among the top factors not to return to Hawaii in all North American source markets that were part of the 2023 first-quarter survey. Some visitors also mentioned a perception that Hawaii was overcrowded or too commercialized.
