April 28, 2026

HTA Publishes the 2018 Annual Visitor Research Report (203 pages)

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HTA Publishes the 2018 Annual Visitor Research Report

HONOLULU – The Hawaii Tourism Authority (HTA), the state’s tourism agency, announced today it has published the 2018 Annual Visitor Research report.

It provides the final statistics on Hawaii’s visitor industry in 2018 and a comprehensive comparison with 2017 visitor data. Included in this report are characteristics and expenditures data from visitors who came to Hawaii by air or by cruise ships.

Visitor statistics are categorized by Hawaii’s Major Market Areas (MMA), by select countries, purpose of trip, accommodation type, first-time or repeat visitor status and by island. Statistics about visitor room inventory, hotel occupancy, room rates and air seat capacity are also included.

In addition, the 2017 visitor data was revised with updated immigration statistics and updated air fare statistics.

The report is available on HTA’s website: (203 pages)
https://www.hawaiitourismauthority.org/media/3738/2018-annual-report-final.pdf

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