April 30, 2026

Hawaii Coffee Assoc. Hosts 29th Annual Conference, Trade Show  and 15th Statewide Cupping Competition July 18-20 on Oahu    Statewide Cupping Competition Entry Deadline Open Thru May 31

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Hawaii Coffee Assoc. Hosts 29th Annual Conference, Trade Show 

and 15th Statewide Cupping Competition July 18-20 on Oahu 

 

Statewide Cupping Competition Entry Deadline Open Thru May 31

 

HAWAII—The statewide Hawaii Coffee Association (HCA) is perking with an action-packed conference offering a wealth of educational opportunities and competitions headlined by keynote speaker Dr. Nora Lapitan, deputy administrator of the USDA Agricultural Research Service. Lapitan, who leads the agencyʻs research on crop production and protection, will discuss “USDA Coffee Breeding and Climate Change Programs.”

The July 18-20 gathering is open to association members and the broader community at the Ala Moana Hotel in Honolulu.

“This year we’re looking forward to an exciting lineup of presenters and workshops,” says HCA President Tom Greenwell. “As more challenges arise in our industry, leaders from across our university systems, private sectors and non-profits—both locally and internationally— will be coming together for a weekend of collaboration and conversations about the future of Hawaii coffee.”

Conference offerings include multiple breakout sessions providing interactive workshops on coffee fermentation, green coffee grading and how to make caffeinated cocktails.

In addition, HCA hosts its 15h annual Statewide Coffee Cupping Competition with winners announced July 19 at the conference. A sample tasting of the top scoring coffee will be available during the Friday Awards Dinner.

Competition coffees will be blindly cupped using the Specialty Coffee Association’s scoring system and protocol. Qualifying entries will be accepted through May 31 and Pacific Coffee Research in Kona is overseeing the competition.

Attendees will also enjoy a trade show, silent auction, tours and plenty of networking opportunities.

The conference opens Thursday, July 18 with registration followed by a cocktail reception. The Friday-Saturday speaker/activity lineup includes:

Friday, July 19

Breakfast

Trade Show Opens

Opening Remarks & HCA President Report
Government Affairs: Kimo Falconer
Keynote USDA-ARS Research for Sustainable Coffee Production: Nora Lapitan

Coffee Taster’s Wheel & How We Experience Flavor: Brit Horn, Pacific Coffee Research

Roasting 101 Theory: Mark Kove

Coffee Break in partnership with Café Collective

UH College of Tropical Agriculture & Human Resources: Dr. Parwinder Grewal

Transparency & Profitability Panel Discussion

SAS Cafedak Biostimulants: Nicholas Machado

Lunch

Coffee Cupping 100: Brit Horn, Pacific Coffee Research

Soil Organic Matter & Health with Hawaiian Earth Products: Ross Reyes

Intro Coffee Fermentation Techniques with Hands-On Methods & Tasting: Juli Burden, HARC

World Coffee Research: Rust Resistant Varieties

Brewers & Barista Competition Prep: Bethany and John Letoto

Announcement of Cupping Winners & Growers Panel Discussion

Caffeinated Cocktails: Make Them With/Without Alcohol: Jen Len RNDC Hawaii & Jammyland

Cocktail Reception

Dinner, Legislator of the Year Awards & Silent Auction

Saturday, July 20

Coffee Break in partnership with Café Collective

Trade Show Opens

Hawaii Coffee Talk Story

Water Chemistry & Equipment Care: Eric Musil, Pacific Coffee Research/Makani Kai Pacific

Cupping of CLR Resistant Varieties
Coffee Break in partnership with Café Collective

Biocontrol Techniques Using Wasps: Mark Wright

Economic Analysis of Coffee Leaf Rust Control: Insights from Grower’s Survey

Green Coffee Grading Workshop: Madeleine Longoria Garcia, Pacific Coffee Research

Lunch & Coffee

Board Meeting with Newly Elected Officers

Off-Site Tour: Whiskey, Wine Tasting, Coffee & Chocolate

 

Register for the conference at https://hawaiicoffeeassoc.org/event-5652011. Sponsorship and trade show exhibitor opportunities are available and silent auction donations are welcome.

Find the official rules and required entry form for the Cupping Competition at https://hawaiicoffeeassoc.org/event-5693662.

Mahalo to the 2024 Conference sponsors: Simplot, Gowan USA, Gearmore, Bad Ass Coffee of Hawaii, Satake, Savor Brands, American AgCredi and Young Brothers.

“I am grateful to the conference planning committee and their hard work to make this possible,” adds Greenwell. “Be sure to check our schedule of activities at Hawaiicoffeeassoc.org and register as soon as possible.”

The Hawaii Coffee Association’s mission is to represent all sectors of the Hawaii coffee industry, including growers, millers, wholesalers, roasters and retailers. The HCA’s primary objective is to increase awareness and consumption of Hawaiian coffees.  A major component of HCA’s work is the continuing education of members and consumers. Learn more about the HCA at http://www.hawaiicoffeeassoc.org/.

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